made for the feed.
The strategy, content & consistency. All taken care of.
THE SCROLL STOPS HERE.
Social is where people decide whether they want to be part of your brand.
A clear look, a clear voice and a reason behind every post is what makes them stay.
Platforms change what they reward every few months, and people now search Instagram and TikTok the way they used to search Google, finding cafés, hotels, florists and stylists before they ever type a business name.
A clear strategy keeps you easy to find and easy to choose, whichever way the trends go.
This is where that starts.
signs you need strategy.
Scrolling through your camera roll for the hundredth time, looking for something new to post.
Posting and having no idea whether any of it is working.
Watching competitors show up consistently while your last post sits there from months ago.
Knowing your business looks better in person than it does online, and knowing that's costing you customers.
Good news: a clear plan fixes most of this.
the plan ahead.
Not everyone needs someone to take over their socials entirely.
Sometimes you just need the right strategy, a clear plan and a feed that works for your brand.
This gives you the strategy without the full management price tag.
A framework for the long game, well after this month's trend has passed.
If you'd like a library of content too, I shoot the photos and video, plan it around your goals and hand it over ready to post, so you always know what's going up and why.
Available monthly, on repeat.
What's Included.
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How it starts:
A 45 minute onboarding call where I dig into your brand. Your goals, your competitors, what's working in your industry right now and where you're currently falling short.
Initial brand and competitor audit
Monthly 30 minute strategy call to review what's working and adjust
A clear content direction based on current platform trends, not generic advice
Email support between sessions
You get the strategy and the reasoning behind it. You post it yourself.
Best for business owners who just need clear direction and a plan to follow.
What I'll need from you:
Your Instagram handle, plus a screenshot of your insights from the last 30 days (this needs a professional account, which is free to switch to)
Your top three competitors, and any accounts you love
A few posts you're proud of and a few you're unsure about
One sentence on what you want from social (more enquiries, more bookings, more people through the door)
Your logo, colours and fonts if you have them
A free 45 minute window for the onboarding call
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Everything above, plus a content calendar built specifically around what's actually performing in your industry right now.
Everything in Strategy Session
Monthly content calendar with post concepts and captions
Trend and format recommendations relevant to your specific audience
A simple system so you know exactly what to post and why, every week
You get the plan, ready to execute. No guesswork.
Most popular for businesses managing their own content.
What I’ll Need from you:
Everything above in Strategy Session, plus
Upcoming dates: events, promotions, seasonal offers, new menu items or products, so the calendar fits what's really happening
A few examples of how you talk to customers, like captions or messages you like, so the copy sounds like you
Anything that's always in or always out
Your sign-off on the calendar 2 weeks prior to launch, so it's ready before the month starts
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The complete package.
Everything above, plus I shoot the content myself so nothing gets missed because you didn't have time to pick up a camera.
Everything in Strategy & Content Plan
Monthly on-location content shoot (half day)
Edited photo and video delivered ready to post
A repeatable system so if you ever want to take it in-house, you already know how
You get the strategy, the plan and the content. Delivered, not just advised.
Self managed socials - streamlined.
What I’ll need from you:
Everything above in Strategy and Content Plan, plus:
Upcoming dates: events, promotions, seasonal offers, new menu items or products, so the calendar fits what's really happening
A few examples of how you talk to customers, like captions or messages you like, so the copy sounds like you
Anything that's always in or always out
Your sign-off on the calendar 2 weeks prior to launch, so it's ready before the month starts
A free 20 minute discovery call is the easiest place to start.
Fill in the contact form and we can have a chat about where I can help you.
pricing.
Strategy Session $250/month
Strategy & Content Plan $450/month
Strategy, Plan & Content Creation $950/month
content that lands.
A feed with a clear look, a clear voice and a reason behind every post.
Social Media Marketing FAQs.
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I specialise in organic strategy and content. Building a following and engagement naturally rather than through paid advertising.
If paid ads are part of your bigger picture, I'm happy to work alongside whoever manages that side, but my focus is on making your organic content genuinely work.
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That's actually a great place to start, no bad habits to undo.
We'll build a clear strategy and content foundation from scratch, so growth is intentional rather than random.
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Organic growth takes time. Usually a noticeable shift within 6-8 weeks of consistent posting and strategy, with stronger momentum building over 3-6 months.
Anyone promising overnight results with organic content isn't being straight with you.
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Followers matter less than they used to.
Engagement, saves, shares and watch time are what the algorithm rewards now, and they’re what turn into enquiries and bookings.
Followers still count for something, because a bigger number builds trust and social proof.
A smaller account can still grow and book work, though, so your follower count shouldn’t hold you back the way it once did.
We focus on the metrics that lead to real business outcomes, not just a bigger number.
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Yes, campaigns are a great way to build momentum around something specific, whether that's a new offer, an event or a seasonal push.
We'd plan a short, focused content run leading up to and through it.
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Consistency, genuine content people want to interact with, and showing up in a way that feels like a real person or business rather than a brand broadcasting at people.
It's less about tricks and more about giving people a reason to stop and engage.
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It depends on the package, some clients want ongoing strategy and content while they post it themselves, others want the full content creation handled monthly.
I'm upfront that I don't take on full daily account management, since I want to do fewer things really well rather than spread myself too thin.
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Primarily Instagram, since that's where most of my clients' audiences are, but strategy principles carry across Facebook and TikTok too if that's where your business needs to show up.
let’s fill your feed.
Tell me a little about your business and what you'd love your content to look like.
I'll be in touch within 48 hours.